Leveraging Behavioral Economics in your MA Stars Strategy

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Watch to learn how behavioral science can revolutionize member engagement and assist health plans in unlocking their untapped Star Ratings potential.

Improving Star Ratings means fundamentally changing the behaviors of your hardest-to-reach members. Join to hear from Russ Gagnon, Chief Product Officer, and Dr. Sarah Watters, Behavioral Scientist at Wellth, to understand more about:

  • The current MA landscape and why changes to new Star Ratings are driving massive losses for plans
  • How to fundamentally change members’ behaviors to positively impact quality metrics
  • Why it’s important to think small to make a big impact on outcomes


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About the Speakers

Russ Gagnon, Chief Product Officer at Wellth

Russ is a technology geek, startup veteran and fierce advocate of user experience. Passionate about solving problems that create positive impact everyday, he joined Wellth in 2018 and is responsible for turning Wellth’s vision into reality.

Previously, Russ has co-founded and exited a SaaS analytics startup along with designing, launching and scaling multiple enterprise and consumer products and platforms across a number of different verticals.


Dr. Sarah Watters, PhD, Behavioral Scientist at Wellth

Dr. Sarah Watters holds an MSc and PhD in Social Policy from the London School of Economics, specializing in behavioral principles in health-related decision making. She led multinational research projects, including the EU-funded MonAMI research project, focused on senior telecare. 

At Wellth, she develops behavioral strategies and mobile technologies to assist patients with various chronic conditions. Since joining in 2021, Dr. Watters has significantly reduced avoidable inpatient and emergency department utilization while achieving key health outcomes.